Looking for that perfect lingerie? Or are you heading straight to the beach and would love to shop for swim wear? If you are looking for the most fashionable attire but still provides great comfort, you should think of Pleasure State Couture. Launched in 2004 and based in Sydney Australia, it is now one of hottest brands in the intimate apparel industry. Distributing its most modern and up to date fashion lingerie to the high ended market, it creates a style which matches both comfort and trendsetting fashion sense which no other brand can compare. With its highest standard for creativity and quality it continues to create new inventions on fashion and style. Today, pleasure state has four distinct brands from the pleasure state couture itself its signature collection, the pleasure state white label, pleasure state vip, for women with voluptuous busts and pleasure state my fit which specializes in push up technology. Time and time again, it has redefined its taste of fashion, never ever be the one following other brands, but is the leader in trendsetting.